It’s been 1.5 years since I started using Spotify. Over the past 18 months, what has Spotify, a brand, a software, a logo done to me to turn myself into a premium user? I was never like this before. I would never pay. This is a quest to examine “why I’m paying $9.99 a month”.
When it all started in August 2011, I was browsing the web like any other day. Found this new green music software and thought I’d try it out. Like many new things that we try, we try them with friends. I chatted a couple friends and made them download as well.
On my first day, I starred 2 songs that I was crazy about, both by Adele. Then looking back at my history, I was “favorite-ing” songs on almost every other day for the next week — normal behavior for new users. Then I was adding new songs every week, and probably listening daily as I worked on my problem sets. Still, I wasn’t paying a penny, and MIT’s super speedy internet was free. (Well, included in the tuition.)
At this point, a number of my friends has already left Spotify. Reasons included: Continue reading